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Global B2B and B2C online marketing agencies are affecting Ecommerce and Logistic companies:-
B2B online marketing is a term given to business to business transactions. The B2C acronym is frequently used for business to consumer transactions. Whom you are selling to will make a difference in the marketing pattern.
From web hosting and graphic services, to advertising agencies, to landlords leasing office space, to advertising agencies and so many more businesses sell to other businesses. There is a complex pattern of decision making at different levels that concludes business. There is no space for the personal touch in B2B sales.
The B2C business has the end consumer as the customer. The sales cycle is shorter and more personal. The customer browses through the site, chooses the product based on price and need and buys it. There is an immediate conclusion to the sale.
Marketing strategies for Online B2B and B2C sales
A marketplace has an overlap of the two styles. There might be a housecleaning service that caters both to a corporate and a household. Books and food also have overlaps in the sense that they are sold as both B2B and B2C products. For example, authors market the book to the publisher, who publishes the same for distributors in a B2B situation, while online and bookstores sell the same in a B2C situation.
Having said that, B2B and B2C marketing strategies are completely different. The promotion methods and advertising are similar but objectives and target groups are diverse. If the end customer is a business, the sales are minimally affected by general media publicity like radio or television. Marketing should be done in forums which the business is likely to peruse like trade magazines, trade and tech shows. Let us not forget the power of the online marketing. The message sent out is one based on trust, service and value.
Different marketing tactics are used in B2B and B2C, although the methods of advertising, promotions and publicity are the same. If the final customer is a business, it won't help increase sales by advertising in consumer magazines or the general media, such as television and radio. Marketing is done through avenues that the business customer will use. For example, industry publications, business magazines, trade shows and tech shows would be more appropriate. The marketing message is based on value, service and trust. A B2B client is industry-savvy and busy. Businesses see social media differently from consumers. So be smart in using social media to publicize your product or service.
B2C marketing is focused on price and the emotional satisfaction of obtaining the product.B2C marketing is price and emotion controlled and the general media is the right avenue to go about the task. The ecommerce boom has led to establishing the importance of online marketing in B2C sales too!
Plan your online campaign well!
The big gap in the execution and planning is the bane of this industry. Plan your strategy with an industry expert and taste success in your endeavour. Plan your online media connect for both mediums and see the revenues pour in. »» Details